Associate Professor Wang Xiaoying’s monograph "Research on the Semiotics of 188bet online betting Literature"，Received funding from the provincial key disciplines of Chinese Language and Literature in the college and support from the backbone project of the school’s young teachers’ scientific research ability improvement plan，Published by China Social Sciences Press in January 2016。
Wang Xiaoying (1982—)，Female，People from Huixian County, Henan，Doctor，Associate Professor, School of Liberal Arts, Northwest Normal University，Master's Tutor，Special researcher at the "Institute of 188bet online betting-Media Studies" of Sichuan University，Director of the Chinese Language and 188bet online betting Research Association。Undergraduate student majoring in Chinese Language and Literature, College of Liberal Arts, Henan Normal University，Master’s and Ph.D. studies in Comparative Literature and World Literature at the School of Literature and Journalism, Sichuan University。Currently engaged in online literature、188bet online betting and Narratology、Comparative Literature、Teaching and scientific research work in foreign literature。Published many papers in publications such as "Symbols and Media", "Social Sciences", "Russian Literature and Art", "Journal of Fujian Normal University", "Journal of Central South University", "Journal of Hainan University", "Yunnan Social Sciences" etc.。
The book "Research on the Semiotics of 188bet online betting Literature" proposes that the rise of 188bet online betting literature, especially 188bet online betting novels, is an important cultural phenomenon with Chinese characteristics，It needs to be understood within a certain social and cultural background，It also needs to be explored from its own characteristics and production methods。Semiotics as a commensurable humanities and social science research method，It is convenient to trace its meaning mechanism from the perspective of formal culture。The rules in the online literature field revolve around the "popularity" of readers，Constructing a new evaluation system while depriving the rights of traditional "gatekeepers"。Online novel writing behavior、The textual narrative then exhibits intersexual characteristics aimed at establishing an intimate relationship with the reader。And the injection of capital into literary websites，The network platform production paradigm links the evaluation system with consumption power，Further clarify the rights subjects in the online literature field as consumers among readers。The gender identity distinction in online novel texts has always been obvious，The individuality of a single-gender subject is in inverse proportion to the downward movement of the author’s posture as the writing subject。There are two sources of value for online literature: one is the literary value of the novel text itself；The second is the communication and identity value surrounding the novel text。There is no priority between the two，The latter is something that non-188bet online betting literature is difficult to provide。