188bet
Public Relations Planning
1. Explanation
(1) Course Nature
This course is a limited selection course for secretary science。Public relations planning is the product of the development of the market economy，is a new topic in public relations disciplines，It is a plan for various public relations activities、Operations and Tao strategies，Its research object is public relations target、Public Relations Plan、Public relations timing、Public relations media and public relations effects, etc.。
(2) Teaching purpose
The teaching of this course aims to improve students' practical ability，It is required that students must master the basic knowledge and basic skills of public relations planning，High literacy at the same time as promoting public relations activities。
(3) Teaching content
This course mainly includes the content: the concept of public relations planning、Type，Basic ideas for Public Relations Planning，Creative thinking of public relations planning，characteristics of various types of planning、Implementation methods and case analysis and theory of public relations planning，Crisis management plan，Special event planning，Public relations planning staff requirements and public relations planning books, etc.。
(4) Teaching hours
This course has a total of 54 hours.
| serial number | Content | School hours |
| 1 | Chapter 1 Public Relations Planning Overview | 6 |
| 2 | Development of Public Relations Planning 1 | 2 |
| 3 | Section 2 The meaning, characteristics and type of public relations planning | 2 |
| 4 | Section 3 The research objects and representative theory of public relations planning | 1 |
| 5 | Section 4 The intelligent composition of the public relations planner | 1 |
| 6 | Chapter 2 Principles and Methods of Public Relations Planning | 4 |
| 7 | Principles of Public Relations Planning | 2 |
| 8 | Method of Public Relations Planning | 2 |
| 9 | Chapter 3 Public Relations Planning Procedure | 4 |
| 10 | Section 1 Collect public relations information | 0.5 |
| 11 | Section 2 Public relations target | 0.5 |
| 12 | Section 3 Analysis of public relations objects | 0.5 |
| 13 | Section 4 Public Relations Strategy Plan | 0.5 |
| 14 | Section 5 Public relations timing plan | 0.5 |
| 15 | Section 6 Public Relations Decision and Public Relations Effect Evaluation | 1.5 |
| 16 | Chapter 4 Public Relations Planning Copywriting | 8 |
| 17 | Overview of Public Relations Planning Copywriting | 2 |
| 18 | Section 2 Public Relations Planning Copy Structure | 2 |
| 19 | Section 3 Public relations planning copywriting elements and writing requirements | 4 |
| 20 | Chapter 5 Corporate Public Relations Planning | 6 |
| 21 | Section 1 The meaning and elements of the public relations planning of the enterprise | 1 |
| 22 | Section 2 of the goals, principles and values of public relations planning | 1 |
| 23 | Section III Corporate Public Relations Planning Creative | 1 |
| 24 | Section 4 Program for Public Relations Planning | 1 |
| 25 | Section 5 The quality structure and optimization of administrative leaders | 1 |
| 26 | Section 6 Public leadership: The development trend of administrative leaders | 1 |
| 27 | Chapter VI Public Relations Special Activity Plan | 4 |
| 28 | Section 1 Public Relations Special Activities Planning | 1 |
| 29 | Section 2 The characteristics of the planning of public relations special activities | 1 |
| 30 | Section 3 Public Relations Special Activities Planning Requirements | 1 |
| 31 | Section 4 several typical public relations special event planning | 1 |
| 32 | Chapter 7 Media Public Relations Plan | 4 |
| 33 | Introduction to the first media public relations | 0.5 |
| 34 | Section 2 Public Relations Advertising Strategy | 1.5 |
| 35 | Section 3 The function of media public relations | 0.5 |
| 36 | Section 4 The method of public relations planning of the media | 1.5 |
| 37 | Chapter 8 Crisis Public Relations Plan | 6 |
| 38 | Section 1 crisis public relations planning and meaning | 0.5 |
| 39 | Section 2 of corporate crisis | 1.5 |
| 40 | Section 3 The consequences of the corporate crisis | 1 |
| 41 | Section 4 crisis treatment countermeasures | 3 |
| 42 | Chapter 9 Public Relations Planning Etiquette | 4 |
| 43 | First of the first public relations planning etiquette | 0.5 |
| 44 | Dressing etiquette in Public Relations activities in the second part of public relations activities | 1.5 |
| 45 | Etiquette in Public Relations Campaign | 1 |
| 46 | Negotiation etiquette in Public Relations activities in the fourth section | 1 |
| 47 | Chapter 10 Public Relations Planning Case | 8 |
| 48 | Section 1 Brand Public Relations Planning Case | 2 |
| 49 | Section 2 Media Public Relations Planning Case | 3 |
| 50 | Section 3 Cases of crisis public relations planning | 3 |
| | Total | 54 |
(5) Teaching method
This course teaching adopts teaching、Discussion、Methods combined with case teaching。
(6) Examination purpose and examination requirements
Examination: Test the understanding of basic theory and basic knowledge of student public relations planning、Master the situation;
Detecting students' ability to use public relations planning knowledge to handle general public relations planning，Creation Public Relations Planning Book。
Exam Requirements: ⒈ Combine knowledge examination and ability examination，Use flexible and diverse test methods;，Usually 40%of the results，Exam results account for 60%。
(7) Select textbook
"Public Relations Planning"，Li Daokui, etc.，Southwest University of Finance and Economics Press, 2008, 1st edition
2. Text
Chapter 1Overview of Public Relations Planning
Teaching points:
Understand the basic concepts and basic requirements of planning and public relations planning.
Teaching hours:
6 hours
Teaching content:
The development of public relations planning; the meaning of public relations planning、Features and types; research objects and representative theory of public relations planning; intelligent composition of public relations planners。
Evaluation requirements:
Master the basic concept of understanding planning and public relations planning、The intelligent composition of the public relations planner。
Chapter 2Principles and methods of public relations planning
Teaching points:
Public relations planning method
Teaching hours:
4 hours
Teaching content:
Principles of Public Relations Planning; Public Relations Planning Methods; Public Relations Planning Procedures。
Evaluation requirements:
Master the method of public relations planning on the basis of understanding the principle of public relations planning
Chapter 3Public Relations Planning Procedures
Teaching points:
Public relations planning procedures
Teaching hours:
4 hours
Teaching content:
Collect public relations information; plan public relations target; analyze public relations objects; public relations strategy planning; public relations timing planning; evaluation of public relations decision -making and public relations effects。
Evaluation requirements:
Grasp the program for the entire public relations 188bet appplan，The process and steps of understanding the planning。
Chapter 4Public relations planning documents
Teaching points:
Public relations planning copywriting and elements.
Teaching hours:
8 hours
Teaching content:
Overview of Public Relations Planning Copywriting; Structure of Public Relations Planning Copywriting; Public Relations Planning Division Elements and Writing Requirements。
Evaluation requirements:
Learn to write public relations planning books.
Chapter 5Corporate Public Relations Plan
Teaching points:
Creative and procedures for public relations planning.
Teaching hours:
6 hours
Teaching content:
The meaning and elements of corporate public relations planning; goals of corporate public relations planning、Principles and values; Corporate Public Relations Planning; Procedures for Public Relations Planning。
Evaluation requirements:
Master the method of creating creativity and planning book of corporate public relations planning。
Chapter 6Public Relations Special Activity Plan
Teaching points:
Public Relations Special Planning Procedures.
Teaching hours:
4 hours
Teaching content:
Content of the special activities of public relations; the characteristics of the planning of public relations event; the requirements for planning of public relations special activities; several typical public relations special event planning。
Evaluation requirements:
Master the key planning of public relations，Being able to carry out special public relations planning in combination。
Chapter 7Media Public Relations Planning
Teaching points:
Mind and Methods of Media Public Relations.
Teaching hours:
4 hours
Teaching content:
Introduction to media public relations; public relations advertising strategy; media public relations functions; method of media public relations planning。
Evaluation requirements:
Methods and strategy choices of media public relations.
Chapter 8Crisis Public Relations Plan
Teaching points:
Judgment and crisis public relations treatment of crisis.
Teaching hours:
6 hours
Teaching content:
Crisis Public Relations Planning and its significance; types of corporate crisis; consequences of corporate crisis; crisis treatment countermeasures
Evaluation requirements:
Master the corresponding principles and methods of crisis public relations.
Chapter 9Public relations planning etiquette
Teaching points:
Public relations planning principles.
Teaching hours:
4 hours
Teaching content:
Overview of Public Relations Planning etiquette; dressing etiquette in public relations activities; place etiquette; negotiating etiquette
Evaluation requirements:
Master the principles of various public relations planning activities.
Chapter 10Public relations planning case
Teaching points:
Through case practice, grasp the actual application of public relations planning.
Teaching hours:
8 hours
Teaching content:
Cases of brand public relations planning; 188bet appcase of media public relations planning case; crisis public relations planning case。
Evaluation requirements:
Can pass the actual case，Analysis of the meaning and role of public relations planning。
Reference Bibliography:
[1] "Public Relations Planning"，Tan Kunzhi，Tsinghua University Press 2009 edition。
[2] "Selection of Public Relations Cases"，Zhang Yansong，Economic Management Press 2001 edition。
[3] "Cultural Planning"，Chen Fang、Xie Hong，Current Affairs Publishing House 2000 Edition。
[4] "Marketing Planning"，Chen Fang、Xie Bow，Current Affairs Publishing House 2000 Edition。
[5] "Brand Planning"，Chen Fang、Xie Bow，Current Affairs Publishing House 2000 Edition
The guidance of teaching aids and modern education technology in this course
Multimedia courseware is auxiliary means for teaching，Due to the practicality of this lesson，Involved in surface width，Large synthesis，Multimedia courseware in teaching must be closely combined with the content of the lecture，Pay attention to organically combining knowledge and practical training。The production of multimedia courseware is exquisite、Simplified，It is helpful to strengthen interaction with students，Avoid the theory and practice disconnection。