Northwestern Normal University Secretarial Major Course Syllabus
Public Relations 188bet app
1. Description
(1) Nature of the course
This course is a limited elective course for secretarial majors。Public relations 188bet app is a product of the development of market economy，It is a new topic in the public relations discipline，It is the 188bet app of various public relations activities、Operations and strategies，Its research object is public relations target、Public Relations Plan、PR timing、Public relations media and public relations effects, etc.。
(2) Teaching purposes
The teaching of this course is designed to improve students’ practical ability，Students are required to master the basic knowledge and skills of public relations 188bet app，Have high quality in carrying out public relations activities while improving。
(3) Teaching content
The main content of this course is: the concept of public relations 188bet app、Type，Basic ideas of public relations 188bet app，Creative thinking in public relations 188bet app，And the characteristics of various types of 188bet app、Implementation methods and case analysis as well as the theory of public relations 188bet app，Crisis Management 188bet app，Special event 188bet app，Requirements for public relations planners and writing of public relations 188bet app documents, etc.。
(4) Teaching hours
This course has a total of 54 hours.
| Serial number | Content | credit hours |
| 1 | Chapter 1 Overview of Public Relations 188bet app | 6 |
| 2 | Section 1 The Development of Public Relations 188bet app | 2 |
| 3 | Section 2 The meaning, characteristics and types of public relations 188bet app | 2 |
| 4 | Section 3 Research objects and representative arguments of public relations 188bet app | 1 |
| 5 | Section 4 The Intelligent Composition of Public Relations Planners | 1 |
| 6 | Chapter 2 Principles and Methods of Public Relations 188bet app | 4 |
| 7 | Section 1 Principles of Public Relations 188bet app | 2 |
| 8 | Section 2 Public Relations 188bet app Methods | 2 |
| 9 | Chapter 3 Public Relations 188bet app Procedure | 4 |
| 10 | Section 1: Collecting public relations information | 0.5 |
| 11 | Section 2 188bet app Public Relations Goals | 0.5 |
| 12 | Section 3 Analysis of Public Relations Objects | 0.5 |
| 13 | Section 4 Public Relations Strategy 188bet app | 0.5 |
| 14 | Section 5 Public Relations Timing 188bet app | 0.5 |
| 15 | Section 6 Public Relations Decision-making and Public Relations Effect Evaluation | 1.5 |
| 16 | Chapter 4 Public Relations 188bet app Copywriting | 8 |
| 17 | Section 1 Overview of Public Relations 188bet app Copywriting | 2 |
| 18 | Section 2 The structure of public relations 188bet app copy | 2 |
| 19 | Section 3 Public Relations 188bet app Copywriting Elements and Writing Requirements | 4 |
| 20 | Chapter 5 Corporate Public Relations 188bet app | 6 |
| 21 | Section 1 The meaning and elements of corporate public relations 188bet app | 1 |
| 22 | Section 2: The goals, principles and value of corporate public relations 188bet app | 1 |
| 23 | Section 3: Creativity in corporate public relations 188bet app | 1 |
| 24 | Section 4 Corporate Public Relations 188bet app Procedure | 1 |
| 25 | Section 5 The quality structure and optimization of administrative leaders | 1 |
| 26 | Section 6 Public Leadership: The Development Trend of Administrative Leadership | 1 |
| 27 | Chapter 6 Special Public Relations Event 188bet app | 4 |
| 28 | Section 1 Contents of Public Relations Special Event 188bet app | 1 |
| 29 | Section 2 Characteristics of public relations special event 188bet app | 1 |
| 30 | Section 3 Requirements for Public Relations Special Event 188bet app | 1 |
| 31 | Section 4: Several typical public relations special event 188bet app | 1 |
| 32 | Chapter 7 Media Public Relations 188bet app | 4 |
| 33 | Section 1 Introduction to Media Public Relations | 0.5 |
| 34 | Section 2 Public Relations and Advertising Strategy | 1.5 |
| 35 | Section 3 Functions of Media Public Relations | 0.5 |
| 36 | Section 4 Methods of Media Public Relations 188bet app | 1.5 |
| 37 | Chapter 8 Crisis Public Relations 188bet app | 6 |
| 38 | Section 1 Crisis Public Relations 188bet app and Its Significance | 0.5 |
| 39 | Section 2 Types of corporate crises | 1.5 |
| 40 | Section 3 Consequences of Corporate Crisis | 1 |
| 41 | Section 4 Crisis Management Countermeasures | 3 |
| 42 | Chapter 9 Public Relations 188bet app Etiquette | 4 |
| 43 | Section 1 Overview of Public Relations 188bet app Etiquette | 0.5 |
| 44 | Section 2 Dress etiquette in public relations activities | 1.5 |
| 45 | Section 3: Venue Etiquette in Public Relations Activities | 1 |
| 46 | Section 4 Negotiation Etiquette in Public Relations Activities | 1 |
| 47 | Chapter 10 Public Relations 188bet app Case | 8 |
| 48 | Section 1 Brand Public Relations 188bet app Case | 2 |
| 49 | Section 2 Media Public Relations 188bet app Cases | 3 |
| 50 | Section 3 Crisis Public Relations 188bet app Cases | 3 |
| Total | 54 |
(5) Teaching methods
This course is taught by lecture、Discussion、A method combining case teaching。
(6) Examination Purpose and Examination Requirements
Purpose of the exam: To test students’ understanding of basic theories and basic knowledge of public relations 188bet app、Understand the situation；
Test students’ ability to use public relations 188bet app knowledge to deal with general public relations 188bet app，Creating a public relations plan。
Examination requirements: ⒈Combine knowledge test and ability test，Adopt flexible and diverse examination methods；⒉The comprehensive assessment scores of students each semester are being evaluated，Usual grades account for 40%，Examination scores account for 60%。
(7) Selection of teaching materials
"Public Relations 188bet app"，Li Daokui and others，Southwestern University of Finance and Economics Press 2008 1st Edition
2. Text
Chapter 1Overview of public relations 188bet app
Teaching points:
Understand the basic concepts and basic requirements of 188bet app and public relations 188bet app.
Teaching hours:
6 hours
Teaching content:
The development of public relations 188bet app；The meaning of public relations 188bet app、Characteristics and types；Research objects and representative arguments of public relations 188bet app；The intelligent composition of public relations planners。
Assessment requirements:
Master the basic concepts of 188bet app and public relations 188bet app、The intelligent composition of public relations planners。
Chapter 2Principles and methods of public relations 188bet app
Teaching points:
Methods of public relations 188bet app
Teaching hours:
4 hours
Teaching content:
Principles of public relations 188bet app；Methods of public relations 188bet app； Public Relations 188bet app Program。
Assessment requirements:
Master the methods of public relations 188bet app on the basis of understanding the principles of public relations 188bet app
Chapter 3Public Relations 188bet app Program
Teaching points:
Procedure of public relations 188bet app
Teaching hours:
4 hours
Teaching content:
Collect public relations information；188bet app public relations goals；Analyze public relations objects；Public relations strategy 188bet app；Public relations timing 188bet app；Public relations decision-making and public relations effect evaluation。
Assessment requirements:
Master the entire public relations 188bet app process，Understand the process and steps of 188bet app。
Chapter 4Public Relations 188bet app Copywriter
Teaching points:
The copywriting structure and elements of public relations 188bet app.
Teaching hours:
8 hours
Teaching content:
Overview of public relations 188bet app copywriting；The structure of public relations 188bet app copywriting；Public relations 188bet app copywriting elements and writing requirements。
Assessment requirements:
Learn to write a public relations plan.
Chapter 5Corporate public relations 188bet app
Teaching points:
The creativity and procedures of corporate public relations 188bet app.
Teaching hours:
6 hours
Teaching content:
The meaning and elements of corporate public relations 188bet app；The goals of corporate public relations 188bet app、Principles and Values；Creative ideas for corporate public relations 188bet app；Corporate public relations 188bet app procedures。
Assessment requirements:
Master the creative methods of corporate public relations 188bet app and the writing of 188bet app documents。
Chapter 6Public relations special event 188bet app
Teaching points:
The program of public relations special 188bet app.
Teaching hours:
4 hours
Teaching content:
Contents of public relations special event 188bet app；Characteristics of public relations special event 188bet app；Requirements for public relations special event 188bet app；Several typical public relations special event 188bet app。
Assessment requirements:
Master the essentials of public relations special 188bet app，Able to carry out special public relations 188bet app based on actual conditions。
Chapter 7Media public relations 188bet app
Teaching points:
Thinking and methods of media public relations.
Teaching hours:
4 hours
Teaching content:
Introduction to media public relations；PR Advertising Strategy；Function of media public relations；Methods of media public relations 188bet app。
Assessment requirements:
Master the methods and strategies of media public relations.
Chapter 8Crisis Public Relations 188bet app
Teaching points:
Crisis judgment and crisis public relations handling.
Teaching hours:
6 hours
Teaching content:
Crisis public relations 188bet app and its significance；Types of corporate crises；Consequences of corporate crisis； Crisis Management Countermeasures
Assessment requirements:
Master the corresponding principles and methods of crisis public relations.
Chapter 9Public Relations 188bet app Etiquette
Teaching points:
Etiquette principles of public relations 188bet app.
Teaching hours:
4 hours
Teaching content:
Overview of public relations 188bet app etiquette；Dress etiquette in public relations activities；Place Etiquette；Negotiation Etiquette
Assessment requirements:
Master the dressing principles for various public relations 188bet app activities.
Chapter 10Public Relations 188bet app Case
Teaching points:
Through case practice, grasp the practical application of public relations 188bet app.
Teaching hours:
8 hours
Teaching content:
Brand public relations 188bet app case；Media public relations 188bet app case；Crisis public relations 188bet app case。
Assessment requirements:
Can pass actual cases，Analysis of the significance and role of public relations 188bet app。
Bibliography:
[1]"Public Relations 188bet app"，Tan Kunzhi，Tsinghua University Press 2009 edition。
[2] "Selected Analysis of Public Relations Cases"，Zhang Yansong，Economic Management Press 2001 Edition。
[3] "Cultural 188bet app"，Chen Fang、Xie Hong，Jishi Press 2000 Edition。
[4] "Marketing 188bet app"，Chen Fang、Xie Gong，Jishi Press 2000 Edition。
[5] "Brand 188bet app"，Chen Fang、Xie Gong，Jishi Press 2000 Edition
Guiding opinions on the use of teaching aids and modern educational technology in this course
Multimedia courseware is an auxiliary means for teaching，Because this course is highly practical，Broad coverage，Great comprehensiveness，The use of multimedia courseware in teaching must be closely integrated with the teaching content，And pay attention to the organic combination of knowledge transfer and practical training。The production of multimedia courseware should be exquisite、Concise，Conducive to strengthening interaction with students，Don’t lose touch with theory and practice。