Outline of "Public 188bet apk"

Public 188bet apk is a required course for secretarial majors，Focus on teaching the basic theoretical system of public 188bet apk，Has strong practical characteristics linking theory with practical application。

Teaching basic theories of public 188bet apk，Combined with specific public 188bet apk cases to highlight its applicability、Practical，To enable students to have systematic and solid basic theoretical knowledge，It also has strong practical application capabilities。

This course mainly covers the history of the development of public 188bet apk、Components of public 188bet apk、Public 188bet apk activity steps、Main contents such as modern corporate image management strategies。

72 hours (see the table below for specific hours arrangement)

Mainly teaching，Combined discussion。Enable students to master the basic theoretical knowledge of public 188bet apk through teaching，And strengthen students’ understanding of basic theories and their practical application during discussions，Improve the ability to combine theory and practice。The assessment of this course is based on basic concepts、The mastery and application of basic theories is the main content，Recognizing the test questions、Understanding、The proportion of application questions is generally as follows15%、35%、50% arrangement。The difficulty level is generally 20% easier、30% easier、30% harder、Difficult to arrange by 20%。The overall evaluation score is based on 40% of the usual score、60% comprehensive assessment of test scores。

A historical investigation of the meaning of the concept of public 188bet apk；Basic characteristics of public 188bet apk；The emergence and development of public 188bet apk and its social conditions。

6 hours.

Section 1Analysis of Public 188bet apk Concepts (2 hours)

Definition of representative public 188bet apk concept and connotation of public 188bet apk concept.

Section 2Characteristics of public 188bet apk (2 credit hours)

Main Characteristics of Public 188bet apk: Diversity of the Public、Bidirectionality of communication、Reciprocity of interests、The long-term nature of strategy、Honesty in words and deeds。

Section 3The historical development of public 188bet apk (2 credit hours)

The main stages of the emergence and development of modern public 188bet apk；Economy、Politics、Various social conditions such as technology that promote the emergence and development of modern public 188bet apk、Overview of the development of public 188bet apk in my country。

1. Understand the concept of public 188bet apk.

2. Understand the main characteristics of public 188bet apk.

3.Understanding Economics、Politics、The role of technology in the emergence and development of modern public 188bet apk。

The difference between public 188bet apk and public 188bet apk、The content of public 188bet apk as a discipline。

4 hours.

Section 1Public 188bet apk and Public 188bet apk (2 hours)

Public 188bet apk as a practical activity、Public 188bet apk as a discipline system。

Section 2Connotation and composition of public 188bet apk (2 hours)

Public 188bet apk studies the basic theory of public 188bet apk、Study public 188bet apk activities and their rules、Study the historical development of public 188bet apk。

1. Understand the concepts of public 188bet apk.

2. Understand the difference between public 188bet apk and public 188bet apk.

3. Have a general understanding of the main connotations of public 188bet apk.

Different classification angles and methods of social organizations、Organizational operation and its operational elements、Organizational image and its composition、Organizational image and popularity、Reputation。

6 hours.

Section 1Types of social organizations (3 hours)

Divided into economic by organizational function、Politics、Culture、Military organization；Classified as a competitive for-profit organization from a public 188bet apk perspective、Competitive non-profit organization、Exclusive for-profit organization、Exclusive non-profit organization。

Section 2Organizational Operation (3 hours)

Social organization；The operation and operating factors of social organizations；Organizational image and its composition；Organizational image and visibility of the organization、Reputation；Establishment of organizational image and status。

1.Zhiji Social Organization、Organization operation、Organizational image、Famousness、Reputation and other concepts。

2. Understand the different angles and methods of organizational classification.

3.Proficiency、In-depth understanding of popularity、The importance of reputation in shaping the image of an organization。

Public and its main characteristics；Different classification methods of the public；Organization’s internal public analysis、External public analysis；Shareholders Public。

10 hours.

Section 1Public and its characteristics (2 hours)

Public；How to recognize the characteristics of the public；Main characteristics of the public。

Section 2Public Classification (2 hours)

Commonly used public classification methods: horizontal classification (internal and external classification)、Vertical classification (security organization development process classification)；Other classification methods (introduction)。

Section 3Analysis of main public types (6 hours)

Public within the organization (employees、Group、Leader Public) Composition，Main types of internal public 188bet apk；Organization’s external public (customers、Media、Government、Community、Celebrities、International) composition，Coordination with key external public 188bet apk；The particularity of the shareholder public，Coordination of public 188bet apk with shareholders。

1.Know the public and customers、Media、Government、Community、Celebrities、Concepts such as shareholder public。

2. Have a general understanding of the different methods of classifying publics.

3. Understand the main types of public 188bet apk within organizations.

4.Proficient in organizational coordination and customers、Media、Government、Methods for shareholder public 188bet apk coordination。

Propagation、Communication elements、Propagation characteristics；Main propagation mode；Public 188bet apk communication and its communication model，Types of media in public 188bet apk communication。

8 hours.

Section 1Communication and its characteristics (2 hours)

Communication; basic elements of communication; main characteristics of communication.

Section 2Communication model (2 credit hours)

The role of communication mode；Main communication model diagram: Laswell (“五W”) Propagation mode、Shannon-Weaver (mathematics) propagation model、Osgood-Schramm (New Cybernetics) Communication Model；The advantages and disadvantages of each communication mode。

Section 3Public 188bet apk Communication Model (4 hours)

Public 188bet apk Communication；Public 188bet apk communication model diagram；Media and Public 188bet apk Communication Media: Physical Objects、Human body、Audio and video、Mass media (specific types of mass media)。

1.Knowledge Communication、Propagation mode、Public 188bet apk Communication、Media、Concepts such as electronic mass media。

2. Master the main communication model diagrams.

3. Be proficient in the public 188bet apk communication model diagram and its components.

4. Understand the composition types of mass media.

The importance of public 188bet apk investigation；Basic contents of public 188bet apk investigation；The use of various investigation methods in public 188bet apk investigations。

8 hours.

Section 1The significance and principles of public 188bet apk investigation (2 hours)

PR investigation；The importance of public 188bet apk investigation；Basic principles that should be followed in public 188bet apk investigations。

Section 2Public 188bet apk investigation content (3 hours)

Organizational Image Survey and Organizational Image Status Map；Public opinion indicator system and public opinion survey；Public 188bet apk activity conditions (environmental conditions、Specific activity conditions) investigation。

Section 3Public 188bet apk Investigation Methods (3 hours)

Citation analysis survey method and its specific contents；Interview survey method and its types；Questionnaire survey method and its composition；The use of sampling method in public 188bet apk survey。

1.Shiji Public 188bet apk Survey、Interview method、Questionnaire method、Simple random sampling method、stratified sampling method、Concepts such as equal interval sampling method。

2.Understand the importance of organizational image status survey，Proficient in the specific meaning of organizational image in different areas in the organizational image status map。

3. Understand the basic contents of public 188bet apk and public 188bet apk investigations.

4.Mastering the Interview、Questionnaire and stratified sampling、Specific survey methods such as equal-spaced sampling。

The importance of public 188bet apk planning and planning principles；The importance and main types of creative thinking in public 188bet apk planning；Details of plan approval。

6 hours.

Section 1The meaning and principles of public 188bet apk planning (3 hours)

Public 188bet apk planning and its significance；Basic principles to be followed in public 188bet apk planning。

Section 2The way of thinking in public 188bet apk planning (2 hours)

The importance of creative thinking in public 188bet apk planning；Specific types of creative thinking: transfer thinking、Intellectual stimulation thinking method、Supernormal thinking method、Unifying thinking method、Horizontal thinking method。

Section 3Plan review and approval in public 188bet apk planning (1 credit hour)

Optimization plan in plan review，Specific method of optimizing the plan (rotation method、Key Method、Comprehensive method of advantages, etc.)；Basic form and content of the argumentation plan

1.Shiji Public 188bet apk Planning、Intellectual stimulation thinking method、Supernormal thinking method、Unifying thinking method、Key Method、Concepts such as the comprehensive method of advantages。

2. Understand the importance of following the principles of public 188bet apk planning.

3.Understand the importance of creative thinking in public 188bet apk planning；Able to use intellectual stimulation thinking、Supernormal thinking method、Innovative thinking such as unified thinking method。

4.Understand the rotation method、Key Method、Program optimization methods such as advantages comprehensive method。

Public 188bet apk plan implementation；The significance and characteristics of plan implementation；Communication barriers in plan implementation、Influencing factors such as emergencies。

6 hours.

Section 1The significance and characteristics of plan implementation (2 hours)

Public 188bet apk plan implementation, the significance and characteristics of plan implementation.

Section 2Influencing factors in plan implementation (4 hours)

Communication barriers in plan implementation: language barriers、Custom barriers、Psychological disorders、Conceptual barriers and organizational barriers, etc.；Emergency events and their characteristics、Prevention and handling of emergencies。

1. Memorize concepts such as public 188bet apk plan implementation and emergencies.

2. Master the characteristics of plan implementation.

3.Understand communication barriers in plan implementation，Understand the meaning of removing obstacles。

4. Master the measures to deal with emergencies.

PR Evaluation；The meaning of evaluation、Program；Evaluation criteria for different stages of public 188bet apk activities。

6 hours.

Section 1The significance and procedures of public 188bet apk evaluation (3 hours)

Public 188bet apk evaluation, the meaning of evaluation, and evaluation procedures.

Section 2Public 188bet apk Evaluation Standards (3 hours)

Evaluation criteria for different stages of public 188bet apk activities: Evaluation criteria for the preparation stage、Evaluation criteria for the implementation phase、Evaluation criteria for implementation effects。

1. Memorize concepts such as public 188bet apk evaluation and evaluation subjects.

2.Understand the basic procedures of public 188bet apk evaluation，Master the importance of determining standards in public 188bet apk evaluation。

3. Understand the advantages and disadvantages of different evaluation entities in public 188bet apk evaluation.

YesThe origin of CI、Overview of the development of CI in China、System composition and specific analysis of CIS。

8 hours.

Section 1CI and its development in China (2 credit hours)

The formation of CIS,CIS’s image strategy view；The development of CIS in China、The enhancement of image awareness of Chinese enterprises。

Section 2Construction of CIS system (2 credit hours)

CIS concept review;CIS composition (MI、VI、BI）、The relationship between each component。

Section 3CIS System Analysis (4 hours)

Comprehensive view of CIS system;CIS System Analysis: MI (Idea Identification)、VI (behavior identification)、The basic connotations of BI (visual identification)、Specific requirements。

1.KnowledgeConcepts such as CIS, MI, and VI.

2. UnderstandSystem structure of CIS.

3. Fully understandThe importance of MI in CIS systems.

4.Can combine our traditional culture、Current market economic reality，Analysis of the introduction of enterprise organizations in my countryThe practical significance and far-reaching historical significance of CIS.

(Note: This course will be organized in a timely manner based on students’ learning conditionsAbout 4 hours of classroom discussion，The specific discussion time will be arranged by the teacher according to the situation。）

1. Compiled by Zhang Kefei，"Public 188bet apk"，Higher Education Press，2nd edition 2007.

2. Editor-in-Chief Li Daoping，"Public 188bet apk"，Higher Education Press，1st Edition 2010.

3. Xiong Weiping, "Public 188bet apk", Higher Education Press,1st edition 2006.

4. Chen Guanyu，"New Public 188bet apk Tutorial"，Sun Yat-sen University Press，1st edition 2005.

5. Zhu Li、Ren Zhengchen and others，"New Theory of Public 188bet apk——Theory and Practice》，Nanjing University Press1st edition 2006.

6. Ouyang Zhou et al，"Practical Public 188bet apk"，Central South University of Technology Press，1st edition 1993.

7. Zhou Anhua，"A Practical View of Public 188bet apk Skills"，Beijing University of Technology Press，1st edition 1993.

8. Lin Hanchuan, "Public 188bet apk Planning", Fudan University Press,1st edition 1994.

9. Hu Rui、Yi Dequan, etc.，"Modern Public 188bet apk Practice"，Zhejiang University Press，1st edition 1994.

10. Chen Chunyan，"Overseas Public 188bet apk Documentary"，People's Publishing House，1st edition 1992.

11. Hu Wei，《Management Communication——Case101》，Shandong People's Publishing House，1st edition 2005..

12. Chen Xiangyang，"Best Public 188bet apk Cases"，Anhui People's Publishing House，1st edition 2005.

13. Zheng Jifang, "CIS: Corporate Image Design and Cultural Marketing》，Petroleum Industry Press，1st edition 1995。

14. Mao Debao, "CIS Design》，Southeast University Press，1st edition 1999。

15. Rao Dejiang, "CI Principles and Practice》，Wuhan University Press.1st edition 2002。

16. Liu Ying, Xu Yang, "CIS Corporate Image Design》，Hubei Fine Arts Publishing House，1st edition 2009。

17. [English]Black,"New Theory of Public 188bet apk"，Fudan University Press，1st edition 2000。

18. [English]Jeffkins，《Public 188bet apk》，Gansu People's Publishing House，1st edition 1989。

19. [English]Moss，"Public 188bet apk Practice"，Fudan University Press，1st edition 1996。

20. [US]Wolson，《Whimsical——The Art of Creative Thinking》，China Urban Economic and Social Press 1990 First Edition。

21. [English]Neil，"The Art of Reverse Thinking"，Hainan Publishing House 2000 1st Edition。

22. [English]McGuire、[Sweden] Wendel，"Mass Communication Model Theory"，Shanghai Translation Publishing House 1987 1st Edition。

Using multimedia courseware as a teaching aid。Applicability for this course、Strong practical characteristics，Strive to combine explanations with specific cases in classroom teaching，Integrate the teaching of basic theoretical knowledge and practice。Courseware production should be as exquisite as possible、Concise，Strengthen interaction with students through discussions when appropriate，To enhance self-thinking and understanding。