188bet

188bet is a compulsory course for secretary science，Focus on the basic theoretical system of teaching 188bet ，Practical features that have strong theoretical and practical applications。

Teaching basic theory of 188bet ，Combined with specific 188bet cases to highlight its application、Practical，Let students have both systematic solid basic theoretical knowledge，also has strong practical application capabilities。

This course mainly includes the history of 188bet development、188bet constituent elements、188bet activities steps、Main content of modern corporate image management strategy。

72 school hours (see table below for specific time arrangement)

Mainly teaching，Combined discussion。By teaching students to master the basic theoretical knowledge of public relations，In the discussion, strengthen the students' understanding of basic theories and their actual use，Ability to improve the combination of theory and practice。The assessment of this 188bet appcourse is based on basic concepts、Master and application of basic theory is the main content，Records of the test questions、Understanding、The proportion of application questions generally press15%、35%、50%arrangement。The degree of difficulty is generally 20%easily、30%easier、It is difficult to 30%、Difficulty 20%arrangement。Total evaluation scores 40%、Examination scores 60%ratio comprehensive assessment。

The historic survey of conceptual meaning of 188bet ; basic characteristics of 188bet ; the generation and development of 188bet and their social conditions。

6 hours.

Section 1Analysis of the concept of 188bet (2 hours)

Definition of representative 188bet concept, concept of 188bet .

Section 2Features of 188bet (2 hours)

Main features of 188bet : the diversity of the public、The bidirectional nature of the propagation、Mutuality of interests、Long -term strategy、Honesty of words and deeds。

Section 3The historical development of 188bet (2 hours)

The main stage of the emergence and development of modern 188bet ; economy、Politics、Technology, etc. of various social conditions that promote modern 188bet 、The development of 188bet in my country。

1. Concepts of 188bet .

2. Understand the main characteristics of 188bet .

3. Understand the economy、Politics、Technology and other role in modern 188bet 。

The difference between 188bet and 188bet 、188bet as the content of the discipline。

4 hours.

Section 1188bet and 188bet (2 hours)

188bet as a practical activity、188bet as a subject system。

Section 2Connotation of 188bet Study (2 hours)

Basic theory of 188bet Research 188bet 、Research 188bet activities and its laws、Research 188bet History Development。

1. The concept of 188bet in the knowledge.

2. Understand the difference between 188bet and 188bet .

3. Most of the main connotation of 188bet .

Different classification angles and methods of social organizations、Organizational operation and its operational elements、Organizational image and its composition、Organizational image and popularity、Honesty。

6 hours.

Section 1Social Organization Type (3 hours)

Divided into economy according to organizational functions、Politics、Culture、Military organization; divided into competitive profit organizations from the perspective of 188bet 、Competitive non -profit organization、exclusive profit organization、exclusive non -profit organization。

Section 2Organization operation (3 hours)

Social Organization; the operation and operation of social organizations; organizational image and its composition; organizational image and organization's popularity、Honesty; Establishment of Organizational image status。

1. Records social organization、Organization operation、Organization image、Package、Credit and other concepts。

2. Understand different angles and methods of organizational classification.

3. Skilled master、In -depth understanding of the popularity、The importance of reputation to the shaping of the organizational image。

The public and their main characteristics; different classification methods of the public; internal public analysis of the organization、External public analysis; shareholders public。

10 hours.

Section 1Public and its characteristics (2 hours)

Public; how to understand 188bet loginthe characteristics of the public; the main characteristics of the public。

Section 2Public classification (2 hours)

Commonly used public classification methods: horizontal classification (internal and external parts)、vertical classification (classification of the development process of security organization); other multiple classification methods (introduction)。

Section 3Analysis of the main public type (6 hours)

Organization internal public (employee、Group、Leader Public) Composition，The main types of internal 188bet ; organize external public (customer、celebrities、Government、Community、celebrities、International) composition，Coordination with major external 188bet ; the special characteristics of the public shareholders，Coordination with the public relationship with shareholders。

1. Record the public and customers、celebrities、Government、Community、celebrities、Concepts of shareholders public。

2. Greatly understand the different methods of public classification.

3. Understand the main types of 188bet within the organization.

4. Familiar with organizational coordination and customers、celebrities、Government、Methods coordinated by shareholders' 188bet 。

Communication、Communication elements、Communication features; main communication mode; 188bet spread and its communication mode，Media types in the spread of 188bet 。

8 hours.

Section 1Communication and its characteristics (2 hours)

Communication; the basic elements of communication; the main characteristics of communication.

Section 2Communication mode (2 hours)

The role of the communication mode; the main communication mode map: Laswell (& ldquo; fivew & rdquo;) communication mode、w & rdquo;) communication mode、Oskid -Schram (new control theory) communication mode; the advantages and disadvantages of each communication mode。

Section 3188bet Communication Mode (4 hours)

188bet dissemination; 188bet communication mode map; media and 188bet communication medium: physical、Human body、Sound image、Volkswagen Communication Media (Specific form type of mass communication medium)。

1. Records spread、Communication mode、188bet spread、celebrities、Electronic mass communication media and other concepts。

2. Master the main communication mode diagram.

3. Familiar with the 188bet communication mode diagram and its constituent elements.

4. Understand the type of composition of mass communication.

188bet survey; basic content of 188bet survey; use。

8 hours.

Section 1The significance and principle of 188bet survey (2 hours)

188bet Investigation; 188bet Survey; 188bet Survey should follow the basic principles。

Section 2188bet survey content (3 hours)

Organizational image survey and organizational image status; public public opinion index system and public opinion survey; 188bet activities (environmental conditions、Specific activity conditions) Investigation。

Section 3188bet Survey Method (3 hours)

Citation analysis and investigation method and its specific content; interview investigation method and its type; questionnaire survey method and its composition;。

1. Recording 188bet survey、Interview method、Questionnaire、Simple random sampling method、layered sampling method、Concepts such as equal sampling method。

2. Understand the importance of the investigation of the status of the organization，Skilled to master the specific meaning of organizational image in different areas in the status of the organizational image。

3. Understand the basic content of 188bet investigation.

4. Master the interview、Questionnaire and layered sampling、Equivalent sampling and other specific survey methods。

The significance and principles of planning of 188bet planning; the importance of creative thinking in 188bet planning and its main types;。

6 hours.

Section 1The significance and principles of 188bet planning (3 hours)

188bet planning and its significance; the basic principles that 188bet planning must follow。

Section 2Methods of 188bet Planning (2 hours)

The importance of creative thinking in 188bet planning; specific types of creative thinking: migration thinking method、Intellectual Incentive Thinking Method、Umo -thinking method、Unified Photo Method、Horizontal thinking method。

Section 3Plan review of 188bet planning (1 time)

Optimization scheme in the scheme review，The specific method of optimization scheme (wheel change method、Key method、Advantages Comprehensive Law, etc.); Basic forms and content in the demonstration plan

1. Record 188bet Planning、Intellectual Incentive Thinking Method、Umo -thinking method、Unified Photo Method、Key method、Advantages Comprehensive Law and other concepts。

2. Understand the importance of following the principles of 188bet planning.

3. Understand the significance of creative thinking in 188bet planning;、Umo -thinking method、Unified Photo Mind Method for Innovative Thinking。

4. Understand the wheel reform、Key method、Optimization method of Optimization of the Optimization of the Comprehensive Law。

188bet plan implementation; the significance and characteristics of planning implementation; communication obstacles in plan implementation、Influential factors such as emergencies。

6 hours.

Section 1The significance and characteristics of the implementation of the plan (2 hours)

The significance and characteristics of the implementation of the 188bet plan and the implementation of the plan.

Section 2Influential factors in the implementation of the plan (4 school hours)

Communication obstacles in the implementation of the plan: language barrier、Custom disorder、Psychological disorder、Conceptual disorder and organizational disorders, etc.; Emergencies and their characteristics、Prevention and treatment of emergencies。

1. Concepts such as the implementation of the 188bet plan and emergencies.

2. Master 188bet loginthe characteristics of the plan implementation.

3. Understand the communication obstacles in the plan of the plan，Complex the meaning of eliminating obstacles。

4. Master the measures to deal with emergencies.

188bet Evaluation; Evaluation meaning、Program; evaluation standards at different stages of 188bet 。

6 hours.

Section 1The significance and procedure of 188bet assessment (3 hours)

188bet Evaluation, Evaluation Significance, Evaluation Procedure.

Section 2188bet Evaluation Standards (3 hours)

Evaluation criteria at different activities in 188bet : evaluation standards in the preparation phase、Evaluation criteria in the implementation stage、Evaluation criteria for implementation effect。

1. Concepts such as 188bet evaluation and evaluation subject.

2. Understand the basic procedures for 188bet evaluation，Master the importance determined by the standard in the 188bet assessment。

3. Understand the advantages and disadvantages of different evaluation subjects in 188bet assessment.

YesCi of CI、CI's development overview in China、The system composition of cIS and its specific analysis。

8 hours.

Section 1CI and its development in China (2 hours)

The formation of CIS,CIS's image strategy view; CIS's development in China、Enhancement of Chinese corporate image consciousness。

Section 2The composition of the CIS system (2 hours)

CIS concept inspection;CIS composition (mi、vi、bi)、The relationship between the constituent elements。

Section 3CIS system analysis (4 hours)

Comprehensive view of the CIS system;CIS system analysis: mi (ideas recognition)、VI (behavioral recognition)188bet、BI (Visual recognition )'s basic connotation、Specific requirements。

1. RecordCIS, Mi, VI and other concepts.

2. UnderstandCIS system composition.

3. Fully understandThe importance of mi in the CIS system.

4. Can combine my country's traditional culture、Current market economy actual，Analysis of the introduction of Chinese enterprise organizationsCIS's practical significance and profound historical significance.

(Explanation: This course is based on student learning, organized in a timely manner4 Class discussions around the study，Specific discussion time is arranged by the teacher as a teacher as depending on the situation。）

1. Zhang Kefei compiled，"188bet "，Higher Education Press，The 2nd edition of 2007.

2. Editor -in -chief Li Daoping，"188bet "，Higher Education Press，The first edition of 2010.

3. Xiong Weiping, 188bet , Higher Education Press,The first edition of 2006.

4. Chen Guanyu，"New Editor of 188bet Tutorial"，Sun Yat -sen University Press，The first edition of 2005.

5. Chocolate、Ren Zhengchen, etc.，"New theory of 188bet & mdash; & mdash; theory and practice"，Nanjing University PressThe first edition of 2006.

6. Ouyang Zhou, etc.，"Practical 188bet "，1st edition of 1993.，1st edition of 1993.

7. Zhou Anhua，"188bet Skills Real War View"，Beijing University of Technology Press，1st edition of 1993.

8. Lin Hanchuan, 188bet Planning, Fudan University Press,1st edition of 1994.

9. Hu Rui、Yidequan, etc.，"Modern 188bet Practice"，Zhejiang University Press，1st edition of 1994.

10. Chen Chunyan，"Overseas 188bet Documentary"，People's Publishing House，1st edition of 1992.

11. Hu Wei，"Management communication & mdash; & mdash; Case101，Shandong People's Publishing House，The first edition of 2005..

12. Chen Xiangyang，"Best 188bet Case"，Anhui People's Publishing House，The first edition of 2005.

13. Zheng Jifang, "CIS: Corporate image design and cultural marketing，Petroleum Industry Press，1995 The 1st edition。

14. Mao Debao, "CIS Design "，Southeast University Press，1999 The 1st edition。

15. Rao Dejiang, "CI Principles and Practice "，Wuhan University Press. 2002 Edition 1。

16. Liu Ying, Xu Yang, "CIS Corporate Image Design "，Hubei Art Publishing House，2009 No. 1 Edition。

17. [English] Black,"New Theory of 188bet "，Fudan University Press，2000, 1st edition。

18. [English] Jeffkins，"188bet "，Gansu People's Publishing House，1989, 1st edition。

19. [English] Mos，"188bet Practice"，Fudan University Press，1996 The 1st edition。

20. [Mei] Walson，"The Art of Wasteen & MDASH; & MDASH; Creative Thinking Art"，China Urban Economic and Social Press, 1990, 1st edition。

21. [English] Neil，"Art of Reverse Thinking"，Hainan Publishing House 2000, 1st edition。

22. [English] McGuire、[Sweden] Wendel，"Popular communication mode theory"，Shanghai Translation Press 1987, 1st edition。

Take multimedia courseware as a teaching auxiliary tool。Applicability for this course、Strong features，In classroom teaching, we must strive to combine specific case explanations，Make the basic theoretical knowledge teaching and practice organic combination。Courseware production should be as exquisite as possible、Simplified，Timely discussing the interaction with students，Enhanced self -thinking and understanding。